01 Description

Imagine you go to a supermarket to buy some groceries and you find a cheese dairy right inside. Obviously impossible you'd think. Not for us - or at least not in our commercial. We brought the supply chain of cheese virtually into a supermarket to show off the regionality. At the same time we show off the manual labor involved in cheese making. By doing so we emphasize the quality of the products.

Client

Pur Suisse

Production

Studies

02 Challenges

This commercial was shot under challanging conditions. Even though we planned the shooting meticulously, we ran into some timing issues. Apparently cheese production has a thight schedule. Therefore we had to adapt our shooting to fit into their schedule.

03 Credits

Director: Daniel Cano
Producer: Nuria Spycher
Camera: Noah Debbabi
Light: Claudio Caflisch
Sound: Demian Spescha

Idea: collectiv
Concept: collectiv